The story of the Morra family has been intertwined with that of the land for almost a century. In the 1920s, patriarch Stefano added vine growing to the traditional activities of fruit growing (Castellinaldo was famous for its wonderful peaches) and livestock breeding. After the second world war, his son, Antonio, increased the grape production and the small winery in the centre of the village began turning out demijohns of wine (Barbera, Dolcetto, Nebbiolo and an unusually dry Brachetto). Antonio’s son, Stefanino, started to bottle part of the wine and to sell it in the mid-1980s. The first Arneis was labelled in 1990. The entire company moved to a new building just outside the village the year after. Stefanino, his wife Edda and his brother-in-law Gianni Olivero expanded the vineyard and the wine range with a focus on the highest quality. The next generation, represented by Luca and Erica, is now getting involved.